DREAMIES 2025

For Mars, I was commissioned as a Creative & Social Media Content Consultant to develop and deliver a high-impact TikTok-first campaign designed to drive awareness, engagement, and brand memorability for Dreamies.

I led the creative concept and storyboard development, building short-form narratives specifically engineered for TikTok’s fast-moving, trend-driven ecosystem. The creative approach balanced platform culture with brand storytelling, ensuring the content felt native, playful and culturally relevant rather than overtly “advertorial”.

Beyond concepting, I produced and creatively directed the content planning, shaping visual rhythm, performance style and pacing to maximise watch time, shareability and interaction.

Following the campaign, I went on to develop additional TikTok-native content ideas and storyboards directly for the Dreamies channel, shaping repeatable creative formats and post concepts designed to drive sustained organic growth. This extended work focused on building a scalable content system not just single videos enabling Dreamies to maintain a consistent, high-performing presence beyond the initial activation.